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Beauty Industry

Young King Hair Care Launches in Target and Walmart Stores

The Atlanta-based haircare brand aims to redefine selfcare and grooming for the next generation of Black and Brown men.

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By: Charlie Sternberg

Associate Editor

Young King Hair Care, a multicultural beauty brand for young men, has landed in 1,200 Target and Walmart stores.
 
Founded by Atlanta-based Cora and Stefan Miller in 2019, the couple set out to create a grooming line that is not only plant-based and vegan, but that was also appealing to young boys to encourage a daily grooming regimen that promotes textured hair health and growth.
 
According to Cora Miller, “We are here to shake up the beauty industry by redefining self-care and grooming for the next generation of Black and Brown men, giving them the confidence the need to be their best selves everyday.” The Miller’s entered the DTC market with a 3-step styling regimen: leave-in conditioner, essential oils and curling cream.
 
The line was so successful, they followed up in November 2020 with a shampoo and conditioner, bringing the number of single product sku’s to five. Having the attention of Target as an alum of their 2020 Takeoff Beauty Accelerator Program, the retailer approached the Miller’s with an offer to enter both online and in-store. Walmart soon followed, and as of last month, they can be found in a combined total of 1,200 doors, as well as online in both retailers in addition to their own website.

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